How to Build an AI-Powered Commercial Real Estate Operation, with Boxer Property President Justin Segal

Justin Segal is President of Boxer Property, where he oversees operations, leasing, technology, and marketing across a national portfolio of office, retail, and hotel assets. He co-founded Brava Systems, an AI-enabled platform originally built for Boxer's own operations and now deployed across the commercial real estate industry, and Relay Human Cloud, a global staffing and team augmentation company. Justin is based in Houston.

(02:50) - Building the Data Foundation for AI
(05:10) - The Data You Have vs. What You're Missing
(06:30) - Why Data Cleanup Isn't a Massive IT Project
(09:00) - Why Most CRE Companies Aren't Data-Ready
(11:10) - The Chief Innovation Officer's Mixed Track Record
(14:10) - Avoiding Agent Sprawl and Vendor Lock-In
(17:20) - Vibe Coding: Great for Interfaces, Dangerous for Logic
(20:20) - Rethinking How We Measure AI ROI
(22:40) - What Boxer Actually Spends on Tokens and Compute
(24:30) - Putting a Number on AI-Driven Deal Flow
(27:30) - Balancing Employee Access to AI Tools With Governance
(29:00) - Treating Tokens and Compute as a Trackable Line Item
(31:50) - Where AI Adoption Creates the Need for More Humans
(34:20) - Freeing People From Being "Professional Rememberers"
(36:30) - Collaboration Superpower: Thomas Davenport (Wikipedia)

🏙️ Learn more:
-Visit Boxer Property
-Visit Brava
-Justin Segal on LinkedIn

🏙️ NYC Real Estate Week: 
-CTO Exchange & Hackathon: 3-in-1 event on Oct. 19 featuring C-suite roundtables, a hackathon and the Power AI & Tech Awards reception (invite-only). Email ecohen@commercialobserver.com for info.

🏙️ CRE Events coming up:
🏙️ Connect with Tangent:
-Edward Cohen on LinkedIn
-Zach Aarons on LinkedIn
-Tangent on LinkedIn


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Host
Edward Cohen
Host & Executive Producer at Tangent
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